Top 3 Competitors
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This is Banana Republic in the global market, this is a big company own by Gap Inc. Banana Republic has stores all around the world, here some of the countries.
Banana Republic International: Europe | United Kingdom | Canada | French Canada | Spain | Netherlands | Germany | Japan
BIG COMPANIES SUCH AS BANANA REPUBLIC OWNED BY GAP INC, IT'S CEOS ARE ALWAYS WORKING AND THINKING HOW CAN THEY INCREASE SALES. TOP MANAGERS EVEN HAVE TO HIRE NEW PERSONNEL IF THEY DON'T SEE SALES INCREASE WITH THE CHIEF MARKETING OFFICER THAT ARE PERFORMING THIS POSITIONS. COMPANIES MUST HAVE WELL KNOWLEDGEABLE PEOPLE PERFORMING AND DEVELOPING GREAT STRATEGIES TO PROMOTE THEIR PRODUCTS OR SERVICES ESPECIALLY IF THEY WANT TO TARGET GLOBAL MARKETS ALL THIS TROUGH GREAT GLOBAL MARKETING. AS A NEW STRATEGY TO IMPROVE SALES IN THE GLOBAL MARKET. BANANA REPUBLIC AND GAP STEEPED DOWN SOME OF THEIR PERSONNEL IN THE MARKETING SECTOR, GIVING THAT POSITION TO SOMEONE WITH NEW AND FRESH IDEAS FOR THE COMPANY.
Gap, Inc. is eliminating the global CMO positions for the Gap and Banana Republic brands, effective immediately, the company said today. The role will be replaced by a head of customer experience, a new position that broadens the CMO role to include e-commerce and reports to the individual brands' global presidents.
The move is part of a restructuring effort aimed at merging the brands' marketing and e-commerce teams to create a unified approach that centers on the customer.
"Now's the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to building relationships with our customers," said Jeff Kirwan, global brand president of Gap, in a statement.
The change comes as Art Peck gears up to take over as CEO, replacing Glenn Murphy, and it follows executive changes among the brands' leadership teams.
BIG COMPANIES SUCH AS BANANA REPUBLIC OWNED BY GAP INC, IT'S CEOS ARE ALWAYS WORKING AND THINKING HOW CAN THEY INCREASE SALES. TOP MANAGERS EVEN HAVE TO HIRE NEW PERSONNEL IF THEY DON'T SEE SALES INCREASE WITH THE CHIEF MARKETING OFFICER THAT ARE PERFORMING THIS POSITIONS. COMPANIES MUST HAVE WELL KNOWLEDGEABLE PEOPLE PERFORMING AND DEVELOPING GREAT STRATEGIES TO PROMOTE THEIR PRODUCTS OR SERVICES ESPECIALLY IF THEY WANT TO TARGET GLOBAL MARKETS ALL THIS TROUGH GREAT GLOBAL MARKETING. AS A NEW STRATEGY TO IMPROVE SALES IN THE GLOBAL MARKET. BANANA REPUBLIC AND GAP STEEPED DOWN SOME OF THEIR PERSONNEL IN THE MARKETING SECTOR, GIVING THAT POSITION TO SOMEONE WITH NEW AND FRESH IDEAS FOR THE COMPANY.
Gap, Banana Republic Eliminate Global CMO Roles
Restructuring Merges Marketing, E-Commerce Teams
Gap, Inc. is eliminating the global CMO positions for the Gap and Banana Republic brands, effective immediately, the company said today. The role will be replaced by a head of customer experience, a new position that broadens the CMO role to include e-commerce and reports to the individual brands' global presidents.
The move is part of a restructuring effort aimed at merging the brands' marketing and e-commerce teams to create a unified approach that centers on the customer.
"Now's the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to building relationships with our customers," said Jeff Kirwan, global brand president of Gap, in a statement.
The change comes as Art Peck gears up to take over as CEO, replacing Glenn Murphy, and it follows executive changes among the brands' leadership teams.
Longtime Gap executive Scott Key has been named senior VP and general manager-customer experience of Gap brand, reporting to Mr. Kirwan. And Aimee Lapic will take on the same role at Banana Republic, reporting to Global Brand President Andi Owen. Ms. Lapic was previously senior VP-marketing and general manager of Gap Outlet International.
Gap CMO Seth Farbman -- known for overhauling the brand's marketing -- will depart his role on Jan. 31, as previously announced, though he will stay on as an advisor for a period of time. Banana Republic CMO Catherine Sadler, who was tasked with unifying the brand for longtime customers and newcomers, stepped down from her role late last year. Ivan Wicksteed will be Gap Inc.'s only remaining global CMO, leading marketing for Old Navy.
Gap CMO Seth Farbman -- known for overhauling the brand's marketing -- will depart his role on Jan. 31, as previously announced, though he will stay on as an advisor for a period of time. Banana Republic CMO Catherine Sadler, who was tasked with unifying the brand for longtime customers and newcomers, stepped down from her role late last year. Ivan Wicksteed will be Gap Inc.'s only remaining global CMO, leading marketing for Old Navy.
The company created global CMO positions as part of a broader effort to expand outside of the U.S. and strengthen its marketing efforts. In 2011, Mr. Farbman was named the brand's first global CMO, while Ms. Sadler and Mr.
Wicksteed took on their roles at Banana Republic and Old Navy, respectively, in 2013.
Analysts at Jefferies see the news as a step in the right direction, explaining in a note to investors that they expect it will bring a fresh take to the brands and re-engage consumers.
Gap is also eliminating the Creative Director role currently held by Rebekka Bay, who is stepping down, effective immediately, the company said. Ms. Bay joined the retailer in 2012 in a bid to help make the brand more relevant and its clothing more appealing.
Wicksteed took on their roles at Banana Republic and Old Navy, respectively, in 2013.
Analysts at Jefferies see the news as a step in the right direction, explaining in a note to investors that they expect it will bring a fresh take to the brands and re-engage consumers.
Gap is also eliminating the Creative Director role currently held by Rebekka Bay, who is stepping down, effective immediately, the company said. Ms. Bay joined the retailer in 2012 in a bid to help make the brand more relevant and its clothing more appealing.
Gap Inc. sales fell 1% during the third quarter of 2014 to $3.97 billion. Same-store sales were up 1% in December, driven by gains at Old Navy, the company reported. Wieden & Kennedy, New York is the lead global agency for Gap brand, while Laird & Partners handles Banana Republic.
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