Ch. 16 - Advertising, Public Relations and Sales Promotion

With the advance of the technology big companies have innovated the way to advertise their product, in a competitive market that is growing every year. The big amount of advertisement define the amount of sales most of the times, also what increases sales is the strategies that companies use to attract customers or to maintain existing customers, those strategies can be such as discounts coupon, reducing prices. There is different types of advertisement, 1-newspapers 2-megazines 3-radio 4- Television 5-internet and outdoor media.
We see here in this picture how Banana Republic is using Outdoor Media second picture we see how it is promoting its product a promotion.

Some companies can use of unethical competition with purpose to attract customers which can result in lawsuit or complaints by customers. as we see in the second picture of Banana's promo which is telling us the whole store has 50% off which actually isn't true.

Clothing retailer Banana Republic has been sued for "luring" in shoppers with "deceptive" sale signs outside stores, according to a complaint filed in Los Angeles.

"Banana Republic deceives consumers and cheats its competitors by luring consumers" with advertisements “representing all of the products in the stores are on sale,” without indicating that the sale “applies only to certain products,” the lawsuit filed Tuesday with the Los Angeles County Superior Court alleges.

Sajid Veera of Redondo Beach, Calif., claims he saw an ad in the window of a Banana Republic store in El Segundo, Calif., and other stores that indicated sales such as "Today only - 40 percent off your purchase," according to his complaint.

He said he was "enticed" to enter the store because of the sign and selected several items to purchase, his suit states. But at the register, an employee told him the store wouldn't sell some of those items at discounted prices, the filing states.

A spokeswoman for Gap Inc., the parent company of Banana Republic, said the company does not comment on pending litigation.