Banana Republic use different approaches to keep customers loyalty
Omnichannel is one of them. Another strategy that Banana Republic use to approach and keep contact with customers is that its ask to his buyers if they would like to get the Banana Republic card. Which monthly gives special discount and promotions by using it. Another approach is that the cashier ask almost to everyone for their emails in other for them to send promotions code to customer's emails. Also Banana Republic uses this strategies to be close to customers by establishing relationships with them. Customers are inclined to buy a product they like it if they see it has great discount which is what banana republic's strategies.
Gap, Banana Republic Expand Omnichannel Approach With Reserve In Store Service
Omnichannel is a big buzz word in the retail industry as more retailers create cohesion between online, social and in-store customer experiences. Gap Inc. (NYSE: GPS) is expanding its omnichannel strategy by launching its Reserve in Store in more than 200 Gap stores and all Banana Republic stores, which lets customers use the web to place items on hold in store.
The new service allows mobile and online shoppers at Gap and Banana Republic's e-commerce sites to reserve up to five items per day. After reserving items, customers will receive an email or text within one hour confirming their items are on hold, along with pick-up instructions. Items will be held until the close of business the next day.
Reserve in Store was initially launched in June as a test in a select few stores in San Francisco and Chicago.
"With Reserve in Store, our stores are open 24 hours a day, seven days a week," Tom Sands, executive vice president, Gap North America, said in a statement. "We're focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want."
Reserve in Store was initially launched in June as a test in a select few stores in San Francisco and Chicago.
"With Reserve in Store, our stores are open 24 hours a day, seven days a week," Tom Sands, executive vice president, Gap North America, said in a statement. "We're focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want."
Another way banana republic uses to hold their regulars customers is by giving special discounts by buying online also it provides free shipping. This are specials that they put during the weeks.
Banana Republic Up to 50% off Sale this Week
Head over to Banana Republic for the up to 50-% off sale. Go here to see the promo for online too.
Fine print:
Everyday Free Shipping is valid in the U.S. only (including Puerto Rico) on purchases of $50 or more in the same order. Gift cards, packaging, taxes and prior purchases do not qualify toward the minimum purchase requirement and offer cannot be applied to such items. Eligible customers must select this option during checkout in order to receive free shipping. Offer is good for the order’s first “ship-to” address anywhere in the U.S. (including Puerto Rico). If you choose another shipping option, additional charges will apply. No adjustments on previous purchases. Offer is non-transferable and subject to change without notice. Not valid on international shipments.