Well, I was trying to find out what is the mission statement of Banana Republic, then I found out that it does not have any mission statement since Gap Inc bought this company in 1983. So, for that reason Banana Republic has the same mission statement as Gap Inc.
Name of the Retailer :
Name of the Retailer :
Gap Inc is a retailer conglomerate that sells casual apparel, accessories,
and personal care under the brands Gap, Old Navy, Banana Republic, Forth and
Towne, and Piperlime.
Mission Statement :
Gap Inc's mission statement states “Gap Inc is a brand builder. We create emotional connections with customers around the world through inspiring product design, unique experiences, and compelling marketing.” (Gap.com) This mission statement is basically stating that Gap Inc would like to establish a solid relationship with their customers by continuing to provide quality and innovated merchandise as well as to originate a distinctive atmosphere to make the customers shopping experience feel like much more then just shopping.
Mission Statement :
Gap Inc's mission statement states “Gap Inc is a brand builder. We create emotional connections with customers around the world through inspiring product design, unique experiences, and compelling marketing.” (Gap.com) This mission statement is basically stating that Gap Inc would like to establish a solid relationship with their customers by continuing to provide quality and innovated merchandise as well as to originate a distinctive atmosphere to make the customers shopping experience feel like much more then just shopping.
Banana Republic brings a fresh twist on classic apparel to men and women around the world. The company that started as a safari outfitter in San Francisco now outfits a whole new generation of explorers in clothes that walk the line between easy and refined.
Our promise is to be the “True Outfitters of Modern American Style.” And through this, we’ll enable our customers to live their True Style. We believe that True Style is more than what you wear. It reflects how you live, how you choose to navigate your life, and how you show up.
Our promise is to be the “True Outfitters of Modern American Style.” And through this, we’ll enable our customers to live their True Style. We believe that True Style is more than what you wear. It reflects how you live, how you choose to navigate your life, and how you show up.
You can find us online and in more than 700 retail locations worldwide.
Founded: 1978
Acquired by Gap Inc.: 1983
Heritage White Dobby Shirt
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