Banana Republic

There is a few types of businesses, one is business to business, which buys products to sale to others business for example Banana Republic ...

Successful companies are always thinking in how to gain more market and how to beat the competition with more sales. As we saw in past chapt...

Market segmentation is the classification, division of people in differents markets. Segmentation is the way companies evaluate their market...

Marketing communication, the way firms use their marketing to attract and retain regular customers is essential in every company. Promotion,...

In the marketing concept product is everything for a firm. Before a firm can determine a price, design a promotion strategy, or create a dis...