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Wednesday, February 18, 2015
Ch. 4 - The Marketing Environment
Social media plays one of the most important rolls in the big companies. Social media is the resource that companies use to promote their products and services, products and services that result in hight profits which is good for the companies. A long with the social media is the demography, age, race, ethnicity, and location. companies compete on the internet day by day they use a lot of social media to promote their product. With the creation of Facebook most companies have created their own pages with the purpose to attract new customers and keep the ones they already have. Banana Republic is one company the use Facebook to promote their fashion sector. here is how Banana Republic use his Facebook page and also shows others websites it uses for their social media. most of the times the sites looks more like a sales orientation.
Thursday, February 12, 2015
Ch. 3 - Ethics & Social Responsibility
Banana Republic is a brand owned by Gap, and it apply the social responsibility while taking care of the environment. well this what i found out while reading some articles about banana republic. but in other article i read it said that Gap is not caring about the ethics and social responsibility in others countries, for example, in India and Bangladesh factories were hiring 10 years old children. And also they paid them low wages and there even was a case where three people died because the company forced them to work even though they were sick. which might be true or might not is that banana republic under Gap owners, could be protecting the environment and the society in the U.S. but it can be destroying it in another parts of the world.
GAP INC Corporate Social Responsibility
Gap Inc. is an American apparel company headquartered in San Francisco, founded in 1969 by Don and Doris Fischer. Gap Inc. is the umbrella company that market the brands: Gap, Banana Republic, Old Navy, Athleta, and PiperLime.
Today the company’s market cap is valued at 15 billion dollars. Having an over 35-year history with over 130,000 employees, they currently operate in 8 countries and have franchises in 24 countries. Gap has the resources and motivation to invest in a corporate social responsibility program that enhances the external public image as well as for the company for it’s own intersts for the stakeholders.
The main tenant of Gaps Social Responsibility program is the idea that investing in the community, stakeholders, employees, and shareholders leads to collective benefit for everyone. The Gap is an example of a company trying to leverage it’s business and assets to help innovate for social challenges. Every year, along with it’s corporate annual report, Gap Inc. published a separate accompanying report and statement about its CSR program.
Their corporate social responsibility program is developed into three elements. First, the supply chain; which includes, factories, vendors, suppliers and the distribution channels to market. The second element includes environmental impact, and thirdly is community and charitable giving.
ENVIROMENT
Gap’s focus on the environment includes energy conservation, sustainable design, and reduction of waste. At the company’s San Francisco headquarters, employees sort their meal waste by use of composting and recycling bins in the cafeteria.
The company has also taken steps to decrease their environmental impact and reduce dependence of fossil fuels. In 2008 they completed the installation of a solar power system grid in their west coast distribution center. In their other DCs’ across the US, they have installed energy efficient fluorescent lights their distribution centers saving 2 million dollars annually in energy cost. They are currently rolling out a program that includes changing the lighting, paint and fixtures in Old Navy stores to more energy efficient design. Some the recycling programs they are implementing include the reduction of corrugated cardboard use, and aggressive reduction of solid waste in their retail stores.
HERE IS SOMETHING TO THINK ABOUT.
Gap
Jump to Gap : Alerts; Campaigns;
• Gap brand stores are so popular that a shopping center without a Gap or its subsidiaries, Banana Republic and Old Navy, is a rare sight. While the Gap has made some progress towards becoming a more sustainable company, such as promoting diversity and encouraging community involvement, the company has a long way to go before it can be considered socially responsible.
• In October 2007, Indian authorities raided factories in New Dehli that produce clothing for the Gap and found children as young as 10 working there.
• Another Indian factory that manufactures for the Gap was the site of 3 deaths in 2007 because it refused to allow employees to leave when they became seriously ill at work.
• The Gap was part of a settlement from a lawsuit brought against 22 companies for using sweatshop labor in Saipan, a US territory in the South Pacific. The Gap has also been linked to sweatshops in at least six countries.
• You don’t have to wear clothing that exploits people and the planet. Visit Go Green to find out how you can be stylish and sustainable.
-- Profile Updated 04/25/2011
Thursday, February 5, 2015
Ch. 2 - Strategic Planning for Competitive Advantage
As I was reading Banana Republic strategic planing, I found that this company focuses in younger buyers. This focus and the unique stile of their clothe has helped to banana republic to become in one of the fashion store with more than 500 stores in the United States. Also Banana Republic offer many services that help them to build good relationships with customers. Services such as; returns policy ad offering discounts by using their Banana Republic card rewards, they help to their customers to get instant discounts at the moment they make purchases. But Banana Republic not just help to their customers but also to their employees by giving to them specials discounts.
Banana Republic Credit Card
Enjoy a variety of exciting benefits when you have a Banana Republic credit card. Our Banana Republic credit cards customers save money, earn rewards points and more. We offer credit card customers inside information about sales, hot new trends and designer style. You can manage your Banana Republic credit card accounts, enjoy the savings and spot the rewards right online at our website. Click on BananaRepublic.com to visit our website and get all the information and details pertaining to Banana Republic credit cards and sign up for yours today.
Banana Republic Credit Card
Enjoy a variety of exciting benefits when you have a Banana Republic credit card. Our Banana Republic credit cards customers save money, earn rewards points and more. We offer credit card customers inside information about sales, hot new trends and designer style. You can manage your Banana Republic credit card accounts, enjoy the savings and spot the rewards right online at our website. Click on BananaRepublic.com to visit our website and get all the information and details pertaining to Banana Republic credit cards and sign up for yours today.
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